The successful format of service lunches organized by the expert group “Smart services” was continued by the presentation about the topic “Servicetransformation realisieren mit Hilfe einer praxisorientierten Toolbox” (presentation in German). Adrienne Schäfer and Falko Eichen provided interesting insights in the relevance of service transformation in various industries. Many companies are trying to shift their business models towards servitization. However, this transformation is difficult if the core of the value proposition remains product-oriented. The presentation showed a toolbox to companies realize the product-service transformation step-by-step.